Fashion signals are important in displaying one�s quality of access to information. Electronic fashions (information that may circulate within blog circles or online communities) experience rapid fashion cycles as the information is easily disseminated and regenerated. Physical fashions (such as clothing) are unable to update as quickly as information flow due to their physical structure. Urbanhermes is an augmented messenger bag that aims to incorporate the fluid, expressive signals of electronic fashion into the constrained, material-based environment of physical fashion. The bag is able to change its dynamic, temporal display within the context of its social environment, providing a versatile means for face-to-face signaling. By accelerating the physical fashion cycle, Urbanhermes facilitates more meaningful and communicative representations of self-identity.