Motorola, Inc. (NYSE: MOT) announced today that it has made an equity investment in WatchPoint Media, Inc., an innovator of interactive video authoring tools and client technology. The Motorola investment, led by Motorola Ventures, the strategic venture capital arm of the global communications company, is the first part of a larger round of investment WatchPoint will announce later in March 2001.

Spun out of the MIT Media Lab, WatchPoint has developed tools and systems to support the production, distribution and display of compelling interactive video content. At the core of WatchPoint's extensive authoring tool suite is a revolutionary video hyperlinking technology that enables viewers to surf within video to explore direct commerce and enhanced content opportunities. WatchPoint's scalable interactive solution empowers viewers with analog or digital cable, broadcast satellite or Web access to watch, point at, and interact with moving objects in video.

"WatchPoint has developed a revolutionary suite of tools that enables interactive content-focused technologies," said Matthew I. Growney, Managing Director of Motorola Ventures. "Our investment will allow both WatchPoint and Motorola to extend our collective reach to content developers and viewers encouraging a new enhanced viewing experience."

"We believe Motorola's investment in WatchPoint enhances our technology offering and content-centric approach to interactive television," said WatchPoint President Joshua Wachman. "We are exceptionally pleased to forge a strategic relationship with the industry leading player in broadcast communications and embedded systems."

WatchPoint Media, Inc. is a leading developer of interactive video authoring tools and client applications for multi-platform distribution. WatchPoint's revolutionary tool suite, featuring its proprietary video hyperlinking technology, empowers content developers to create multi-dimensional, cross-platform interactive content. WatchPoint's end-to-end solution transforms any object in video into a link to direct commerce, advertising or enhanced content opportunities. The Company's patent-pending object tracking, hyperlink encoding and broadcast synchronization technology taps new revenue streams for content developers and network operators. WatchPoint Media, Inc. is a privately held media technology company with offices in Boston, Massachusetts. Additional company information is available at www.watchpointmedia.com.