Colorful Handheld Aims for Teen Market
If it catches on with the high-school crowd, it could be the terror of teachers everywhere: a colorful handheld gadget that allows teens to send messages to their friends in class without the hassle of passing notes. The Cybiko, which looks like a walkie-talkie with a black-and-white LCD screen and small keyboard, aims to fill the age gap between Palm handhelds for mobile professionals and the Nintendo Game Boy for kids.
To capture the teenage market, New York-based startup Cybiko Inc. has seized
on their social needs. The gadget fulfills basic organizer functions, but
also communicates wirelessly with others of its kind up to 300 feet away.
We want to create a social environment were teens can chat and interact,
Cybiko President Donald Wisniewski said. We see a huge opportunity with
12- to 16-year olds. Users can trade messages and even play games with
one another. One game even imitates the online shoot-em-up PC games
so popular among teenage boys.
The Cybiko connects to PCs as well, and the company provides free software
on its Web site that can be downloaded to the device through a cable. If one
Cybiko within range is hooked up to an Internet-connected PC, other Cybikos
within range can send and receive regular e-mails from the Internet. Theres
an expansion slot in the device as well, which Cybiko says will be able to
take an optional digital music player that uses the popular MP3 format. As
if the Napster file-sharing program were not enough to scare the music industry,
one MP3-equipped Cybiko will be able to send music to other Cybikos.
The Cybiko alerts users to received messages by vibrating. In a slightly
presumptuous way, it also alerts users if another Cybiko carrier matching
their romantic preferences comes within range. After I had described myself
to the Cybiko, it assumed that I was looking for a slightly younger woman
who is between 5 foot 3 inches and 5 foot 11 inches in height and unbelievably
weighing only 60 to 80 pounds. Of course, the preferences could be
changed, but Im still waiting for that love-tingle vibration
alert. Thats probably the greatest weakness of the gadget: being the
only one who has a Cybiko is no fun. Despite an impressive list of features
for a $129 (editor's note: the Cybiko is currently on sale at www.cybiko.com
for $99.95) device, the Cybiko may have a hard time catching on.
In September of 2000, America Online Inc. bought a stake in Cybiko in a play to establish a stronger foothold in the teen handheld market.
Adapted from the Associated Press, http://more.abcnews.go.com/sections/tech/dailynews/teengadget000711.html
Posted on 14 March, 2001