How can large organizations, facing increasingly complex disruptions, build digital trust with their stakeholders? Sandy Pentland reveals a significant shift in how organizations manage data to preserve digital trust.

Do you have your customer’s back when it comes to preserving their digital privacy? More importantly, do they believe you do? Recent research indicates most of us don’t have much trust that our online privacy is being maintained or that our data is secure: A survey taken during the height of the COVID-19 pandemic indicated that more than 60% of remote workers polled were moderately or very concerned about the privacy protections available for their online tools.1 Consumers are also anxious: Many are afraid to share health information online with their health care providers. At a time when more of customers’ critical transactions are taking place on the internet, a lack of digital trust can cost business and society.