• Login
  • Register

Work for a Member company and need a Member Portal account? Register here with your company email address.

Article

Big idea famine

Parse the title either way—I believe that 30 years from now people will look back at the beginning of our century and wonder what we were doing and thinking about big, hard, long-term problems, particularly those of basic research. They will read books and articles written by us in which we congratulate ourselves about being innovative. The self-portraits we paint today show a disruptive and creative society, characterized by entrepreneurship, start-ups and big company research advertised as moonshots. Our great-grandchildren are certain to read about our accomplishments, all the companies started, and all the money made. At the same time, they will experience the unfortunate knock-on effects of an historical (by then) famine of big thinking. 

Related Content