Additional Initiatives

Ultimate Media

Directed by: 
V. Michael Bove
Directed by: 
Andrew Lippman
Directed by: 
Henry Holtzman
Contact: 
Deborah Widener
Contact: 
Kristin Hall

Visual Media is going through fundamental changes. It has irretrievability lost its lock on the audience but has gained unprecedented opportunity to evolve the platform by which it is communicated. Evolving apps are as important as ever-changing content, and the social context in which those apps are used is deeply different from the couch-potato model of the past. The silos that segregated media industries and formats is likewise dissolving: people today tune in to ideas more than channels. They move fluidly between text, audio, and video, and between devices and viewing situations. They are in their own world of “prime time” and “prime place.”

Ultimate Media is creating a platform for the invention, creation, and realization of new ways to explore and participate in the media universe. We apply extremes of access, processing, and interaction to build new media experiences that are data driven, socially designed, and inherently participatory. We consider narrative entertainment as well as synchronous events exemplified by news and sports. We build exploratory systems that are based on a publication paradigm rather periodic broadcasts: content is released at a specific time and available anytime thereafter, at home and on the move. We base live participation on frame-by-frame metadata obtained in realtime and assembled by viewers into new perspectives and new content. We also build ways for media to directly interact with the spaces and objects around us.