Visual media has irretrievably lost its lock on the audience but has gained unprecedented opportunity to evolve the platform by which it is communicated and to become integrated with the social and data worlds in which we live. Ultimate Media is creating a platform for the invention, creation, and realization of new ways to explore and participate in the media universe. We apply extremes of access, processing, and interaction to build new media experiences and explorations that permit instant video blogging, exploration of the universe of news and narrative entertainment, and physical interfaces that allow people to collaborate around media.